"We live on a farm, we have 20 chickens and our line reflects the life we really live," Webb says of the clothing that is sold at Nordstrom, Uncommon Goods and 700 boutiques nationwide. For example, Seedling Kids garment tags contain organic flower and peapod seeds from Ohio. Use a little imagination and you can transform even your hang-tags into an America-proud marketing tool. Find creative ways to show you're all-American. "They're the best ones to explain why there's a higher markup on American-made goods."ģ.
"We market that fact in the hopes that they can become advocates for our cause," he says. Torres encourages retailers to let customers know Black & Denim is helping keep jobs in America.
The Tampa, Fla., company uses only U.S.-made materials and says it helps support more than 300 additional American jobs through the suppliers that make everything from zippers and rivets to leather patches. "We carry around a pamphlet from Create Jobs for USA and talk to our stores about the impact that one American job has on the economy," says Roberto Torres, president of Black & Denim, a men's fashion company that employs seven people. With many jobs being outsourced abroad, let customers know that you're helping to keep people employed in America. Remind buyers that you're helping to keep jobs here.
#Promotee usa how to#
Related: How to Find a Manufacturer For Your ProductĢ. "Many of the shops that sell our line stock only American-made products, and we find that our customers are committed to buying products that are made here." "We get business based on our commitment to producing here, and we showcase this in our catalog, in our trade show booths and in every magazine we advertise in," says Stephanie Webb, CEO of the Wilmington, N.C.-based company, which sells kids' T-shirts, rompers and dresses that are made of certified Texas cotton and produced in an Allentown, Pa., factory. The apparel company Seedling Kids, for example, puts the 'Made in the USA' message at the very top of its website. Evangelize your USA-made status through marketing.īe proud of your American roots by making sure that your website, advertising and other promotions highlight the fact that your products are made in the United States. Small-business owners share five ways you can capitalize on the fact that you're supporting the red, white and blue.ġ.
While it's often less expensive to manufacture products overseas, truth is, there are some compelling business reasons for making things in America.
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